Happy Chinese New Year, an annual brand activity held to celebrate Spring Festival, has taken off in recent years and is increasingly becoming an important platform for China to share Chinese culture with people from all over the world. The 2023 Happy Chinese New Year will be guided by the Ministry of Culture and Tourism P. R. China. Various online and offline activities, including music concerts, temple fairs and parades, will cover the globe.

China Cultural Center in Sydney and China National Tourist Office, Sydney will host a series of online cultural events to celebrate the Chinese New Year of the Rabbit and launch the topics on the official website “Jade Rabbit Welcomes Spring – Happy Chinese New Year”. Nine outstanding exhibitions, including the opening concert, dance, folk orchestra, virtual presentation, and short videos of the intangible cultural heritage of food and tourism were selected to share a high level of Chinese artistic excellence and present Chinese New Year cultural traditions to convey the best wishes of the Chinese people. Meanwhile, transfer the joyful atmosphere of Chinese New Year with our Australian friends and expatriates in Australia.