Wei Jinbei (Liu Haoran), Peng Xiubing (Peng Yuchang), and Li Shaoqun (Yin Fang), three young individuals with distinct personalities, return from the big city to a thousand-year-old ancient village in Yunnan. Through a series of coincidences, they team up to venture into e-commerce. After taking some detours, the trio quickly agrees and embarks on an entrepreneurial journey. They realize that bringing e-commerce to rural areas involves not only selling urban products in the countryside but also promoting rural products to the outside world. Despite being out of place in the ancient village, their sincerity transforms everyone around them, initiating a pure and absurd entrepreneurial adventure.