Happy Chinese New Year, an annual brand activity held to celebrate Spring Festival, has gained significant momentum in recent years, becoming an important platform for China to share its rich traditions with audiences worldwide. The 2025 Happy Chinese New Year will be guided by the Ministry of Culture and Tourism P. R. China. Various online activities, including Spring Festival Gala and China Zodiac Culture Exhibition.

This series of online cultural events aims to  celebrate the Chinese New Year of the Snake and transfer the joyful atmosphere of Chinese New Year with our Australian friends and expatriates in Australia.