| Press Room

Phoenix Publishing and Media Group brings select cultural projects to Australia

Headquartered in Nanjing, China, Phoenix Publishing and Media Group (PPMG) joined hands with China Cultural Centre in Sydney to deliver a promotional meeting for a number of select cultural projects on 10th December.

This promotion was specifically designed to introduce three culture-related items as presented by one book, one documentary and one musical drama respectively.

The book chosen, “Seeing Jiangsu in 112 Symbols” describes not only the long-standing Chinese civilisation, but also delves into the diversified Jiangsu culture in a kaleidoscopic way through the use of 112 significant symbols, such as historical figures, local operas, traditional entertainment, distinctive food and so forth, representing the rich social customs of Jiangsu Province. 

“China Cultural Centre would like to become a platform, providing exchange opportunities for excellent cultural enterprises; we’d also like to serve as a bridge, deepening mutual understanding between people from two countries”, said Mrs. Zhao Li, Director of China Cultural Centre in Sydney.

She also continued to express her desire that “more quality culture-related products should be introduced and brought overseas by Chinese cultural companies, bringing local residents Chinese culture through the presentation of high-grade works.” 

Being the first 4K high resolution humanity-themed documentary, “The Great Wall: Story of China” was also introduced to the Australian public by PPMG. With a total investment cost of 22 million Chinese Yuan, and 6 years’ production, the documentary showcases a comprehensive historical account of the Great Wall, restoring its various images from the past 2000 years.

Ye Jiancheng, Vice President of PPMG said that “Jiangsu Province has a rich cultural deposit”, and that the company was “committed to creating more select cultural items that will help people around the world understand and appreciate the culture of Jiangsu province as well as China.”

During the meeting, guests also had a chance to watch the trailer for “Fleeting Clouds, the Splendid Library”, the third item as part of PPMG’s promotion in Australia. Inspired by the Guoyunlou books, an encyclopedic set covering 1000 years of knowledge, Phoenix Publishing and Media Group, purchaser and current owner of the books, commissioned this musical drama in recognition of the Guonyunlou books’ cultural significance.

“This is such a wonderful opportunity for, not only Chinese Australians, but also people from other cultural backgrounds in Australia to have a taste of Chinese culture”, said Ernest Wong, Member of the New South Wales Legislative Council.  

PPMG has six leading publishing houses in China, with a total number of 13,000 employees. The company has four locations for publishing, printing, logistics and distribution, with branches in Europe, Australia, Africa, North America, and South America. It also has business cooperations with publishing houses in over 30 countries and regions.
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