Foreword：
From June 3,2021, China Cultural Centre in Sydney and China National Tourist Office, Sydney will together host the online exhibition “China Tourism and Culture Week”.
The 2021 China Tourism and Culture Week will focus on inbound tourism promotion and services, and promote the image of a “Beautiful China” by demonstrating “Beautiful Countryside and Intangible Heritage Protection”, “Ice and Snow Tour”, and food culture. The program aims to host comprehensive events that integrate tourism promotion, cultural exhibitions, business negotiations, and seminars.
This global program China Tourism and Culture Week is sponsored by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism of P.R.China, and organized by the Network of International Culturalink Entities (NICE), overseas China Cultural Centers and China National Tourist Offices.
Creativeness of Craftsmanship: The Beautiful Countryside by Design is a project curated and executed by Beijing Saisi Boyi Culture and Art Co., Ltd. (directly affiliated with the Center of International Cultural Exchange) and Sichuan Fine Arts Institute. Based on the research on rural cultural resources by fine arts academies from the perspective of creative design in recent years, the project aims at reinventing rural craftsmanship and catalyzing rural development. By discovering the pathway to rural revitalization, the project reveals the idyllic beauty of the countryside, unveiling the “sweep changes” of China’s rural landscape in the new development stage.
“匠造——设计融入乡村发展”项目由中外文化交流中心直属北京赛思博艺文化艺术有限公司联合四川美术学院策划完成。围绕近年来艺术院校从设计创意角度开展乡村文化资源的研究，以活化乡村手工艺、赋能乡村发展为切入点，侧重讲述中国乡村振兴的道路，突出展现美丽乡村的舒适与美好，从而感受中国发展新阶段的“山乡巨变”。
The beauty of the countryside exists in the picturesque natural scenery and the rich folk customs inherited from generation to generation. There are ancient handicrafts, myths and fairy tales passed down orally, and traditional music, drama and time-honored production and living customs. These intangible cultural heritages carry the cultural memory of all ethnic groups, and they are the spiritual home worth protecting.
The “Beautiful Countryside and Intangible Cultural Heritage Protection” video exhibition selects five beautiful villages from all over China – Qingyang in Gansu, Leishan in Guizhou, Huayuan in Hunan, Nimu in Tibet and Fugong in Yunnan, and introduces their new stories that are full of life with the efforts of inheritors and protectors. Ancient Chinese poets said that the place where made me feel ease was my hometown. The beautiful countryside now is becoming the dream land for more and more urbanites.
乡村之美，在于如诗如画的自然风光，在于世代传承的多彩民俗。这里流传着古老的手工技艺、口耳相传的神话故事，演绎着传统的音乐、戏剧和历史悠久的生产、生活习俗。这些非物质文化遗产承载着各民族的文化记忆，是值得人类共同守护的精神家园。
“美丽乡村与非遗保护”视频展播项目精选来自中国各地的5个美丽乡村——甘肃庆阳、贵州雷山、湖南花垣、西藏尼木和云南福贡，介绍它们在传承者和保护者的努力下焕发勃勃生机的当代故事。中国古代的诗人说，此心安处是吾乡。今天的美丽乡村正成为越来越多现代都市人梦想中的故土桃源。
Click on the picture to start this winter journey with us
The Beautiful China – Ice and Snow Tour Interactive Experience is presented through hand-drawn animations on this theme page. Through short video clips, pictures and Q&A’s featuring characteristic elements of winter culture in different parts of China. This interactive experience presents the world with a refreshing view of our vibrant winter culture, allows friends across the world to see the rich winter culture in northern China. Scan the QR code to start this winter journey with us. App download not required.
“美丽中国·冰雪之旅 互动体验”项目，中国冰雪文化互动体验专题页，以手绘动画形式呈现。以当代中国地域特色为载体，以中国冰雪文化为内容，借助微短视频、图片、轻交互知识问答等串起冰雪文化丰富多彩的体验内容，清爽简洁地向世界展示美丽中国冰雪文化的魅力。让海外民众在沉浸式的体验中，看中国北方丰富的冰雪文化，搭建世界各地民众尽享冰雪中国的舞台。专题页无需下载 App，扫描二维码即可体验。
Built more than three millennia ago, the city of Beijing has been China’s capital for over 850 years. Long renowned for its striking architecture, each year the city attracts hundreds of millions of tourists eager to explore its rich, unique and charming culture. Comprising a trailer and videos on Beijing’s royal architecture, modern urban lifestyles, and the tranquility of its traditional alleyways, A Taste of China – Enjoy Beijing showcases the city’s profound historical heritage, an urban landscape where tradition meets modernity and its exquisite cuisines. By presenting the charms of cultural tourism in Beijing, the series leaves viewers with a lasting impression of a modern metropolis rooted in tradition and a strong desire to experience all that it has to offer.
形胜甲天下的北京是一座拥有三千余年的建城史和八百五十余年建都史的城市，其浑厚、独特而具有魅力的文化，每年都吸引着数以亿计的海内外游客来此探寻、品味。本次《中国味道–乐享北京短视频展播》项目将由预告片、皇家揽胜篇、都市悦活篇、民巷怡然篇4个视频构成，展示北京底蕴深厚的历史遗存、传统和时尚交融的城市风景，匠心独具的丰富美食，突出北京文化旅游的内涵和魅力，同时也让这独具古典与现代美感的城市风格深植脑海，心驰向往。
This food-themed micro documentary A Taste of China: Journey of Xinjiang Cuisine is totaled 5 episodes for the first series, including five representative cities (Urumqi, Turpan, Altay, Ili and Kashgar) from different regions of Xinjiang, China. A variety of border-less narrative techniques combining food, humanities and tourism are employed. Audience is expected to take a special journey to enjoy delicious food, unique customs, natural scenery, as well as the real life and timeless aesthetic connotation in different regions and cities of Xinjiang. It will encourage a profound emotional resonance with the audience.
《中国味道—新疆美食之旅》系列微记录片选取乌鲁木齐、吐鲁番、阿勒泰、伊犁和喀什5座中国新疆不同区域的代表性城市，采用“美食+人文+旅游”的无国界的叙事方式，以美食为介质，展现新疆不同地区和城市独特的风土人情与自然风光，传递最真实的社会面貌和生活美学，并与观众产生深刻的情感共鸣。
